In this era, transparency is essential. Your clients want to know, like and trust you. It is important to not only use some forms of traditional media, but also use the new rules of marketing and develop a web presence. A website without harnessing the internet is like a house in the middle of the woods without windows, doors and a mailbox. No one knows it exists but you… Some of the most successful remodelers and home improvement companies we work with are using podcasts, webinars and social media to bring excellent content to their potential clients. It is important to position yourself as an expert in the industry and be in front of them consistently. Finding your ideal client is very important. When you find your ideal client and narrow your focus, you can market yourself much more effectively.