Speaking Engagements
Upcoming Speaking Events:
Baltimore September 14th, 2010
September 2010
November 4th, 2010
The Ultimate Marketing System!
Frustrated with the same old marketing approach and not getting results?
Learn to separate yourself from your competitors!
Differentiate and Dominate!
Stop competing on Price!
Learn strategy that you can implement today!
Differentiate and Dominate
Discover Your Ideal Target Market
Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client.
Creating a Unique Core Message
Most prospects view one business like another. All accounting firms do the same thing, all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson.
Give Them an Image – It’s All About The Package
One of the elements that contributes greatly to the success of your remodeling business is the experience that your clients and prospects have with you. A great deal of this experience can be found in the image that your business projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry.
Magnificent Marketing Materials
A Marketing Kit That Speaks To Each Prospect
Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. Personalize your communications and speak to each prospect individually.
Lead Generation Machine
Advertising: Why, How To, When and Where to Advertise?
Creating a plan for guaranteed results; Track results, Know how much to invest.
Most small business waste what little money they put into advertising. It’s not that advertising doesn’t work, it’s that they don’t understand the right way to put it to work. In this lesson you will discovers ways to get your advertising to produce stunning amounts of high quality, qualified leads.
Advanced Referral Marketing: Generating a flood of new business without spending a dime.
I have generated most of my business by way of referral – all without spending one dime on advertising. For some industries, referrals are the only way to gain access to your ideal target market. Not many people go to the phone book anymore. The Phone book is dead. Learn how to generate referrals in a systematic way.
Position Yourself as an Expert:
Public Relations- Create leads by Positioning yourself as an expert
Cause Marketing- Community involevment and how to get results
Learn how to tap into this little understood lead generation strategy.
Harness the Internet
Building Transparency, Creating a content based web presence – content, concept and offline integration
Understand how to create content that educates and helps you stand out. Extend your web site to become a tool to generate leads, pre-sell and convince your customers to choose you. Building traffic and repeat visitors
E-Marketing Optimization! Be Unique and not irrelevant.
Blogs have moved beyond a trendy new tech topic into a creative communication tool. Are you doing it right or are you self promoting?
Build Lead Generation Newsletters. Newsletters aren’t meant to be boring and lack results.
At the end of this lesson you will:
- Position Yourself in the Industry as an expert
- Differentiate your business from your competitors
- Work with your Ideal Client and be more profitable
- Establish a consistent lead generation system
- Stop competing on Price
- Build the Ultimate Marketing System!
