I have had this topic come up quite a bit lately and wanted to just throw it out here for conversation. Some of you may do this, have tried and had some success or not and/or thinking about it. Generating awareness is a consistent effort and when used properly, can be effective.

Radius Marketing is just one element to a “neighborhood awareness,” program. Mailing, in itself isn’t extremely effective. For mailings to work, in the projects vicinity….” frequency and call to action” are two factors that come into play. Mailing before, during and after the project-hopefully- all within 4-6 weeks. Frequency is the key.

Now, add the mailing with the Job Sign posted that has a literature box to it, so people can pull free info on your company and in the literature, be sure it is all educational and not promotional. I have ideas if you need them that have been successful.

Now add another element, your referral program. Make sure your customer( client) that you are working on their home knows about your referral program. ( hopefully this was all explained upfront before they ever decided to hire you. Part of your company presentation) Have a booklet or flyer etc, explaining how the referral program works and how to refer you.

Now, in the immediate vicinity take 3-4 hours during the early part of construction and hand out flyers, notes that are well written and hand to neighbors saying that you will be working in the neighborhood and if hey have any questions-here is how to contact us- “Pardon Our Dust” type of discussion. Take all of these elements and your radius marketing will be more effective. We have established a 55% closing ratio with three businesses actively doing this with all elements.

My own remodeling business, when I was operating it, made this a very successful venture and our sales people loved it. The presentation of our referral program upfront before our customer hired us, also built our customers trust that we were going to do great work and use that to gain more busines