Membership Outline
Below is an outline of your first 6 months with Remodel Buddy. It shouldn't come a surprise (since we are a business all about building effective systems!) that we have a very systematic approach to delivering our coaching services to you. We systematically work through our coaching program. One practical and proven step builds on the next.
We work with a select number of Remodelers and no more than one in any metro area. We will want to interview you to ensure we are a good fit. To find out if your area is available, Please contact us.
Call or e-mail to inquire about membership. Our clients memberships are month to month.
Monthly Coaching Plan
Laying The Foundation...
New Member Orientation
Within the 1st Week of Joining we will conduct our New Member Orientation
We will complete a Current Business Snapshot and will come out of this meeting with a solid understanding of your Remodeling business. This Orientation helps us to customize your Membership to fit your business and priorities.
During this session we will also provide training on how your Member’s Only Basecamp Account works and how we use it to communicate. Basecamp is the private login area for your company, and a total online collaboration tool for viewing and tracking files,e-mails, reports etc. (Members love Basecamp – it keeps us organized...you’ll love it too.)
Session 1 – Duct Tape Marketing Catalyst
A week after the New Member Orientation we progress to:
- Target Market – Determining Who Is your Ideal Target Client-Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and finding more just like them is the purpose of this lesson.
- Differentiate and Dominate – Developing and Communicating your Core Marketing Message-Most prospects view one business like another. All Remodelers do the same thing, all home improvement co's do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson
A key component of “Differentiate & Dominate” are Client Survey’s. We will complete 4 Client Surveys on your behalf with complete Audio recording and notes.
1-on-1 Coaching Session
During The Month we will also engage in our 1-on-1 Coaching Session – We will review Homework from Session 1 and Client Survey Findings. As well as discuss additional priorities.
Unlimited Email Support
All month long you receive our Unlimited Email Support .
Package Your Business & Marketing Materials That Educate
Session 2 – Duct Tape Marketing Catalyst
Day 1-7 we will deliver: Package Your Business & Give Them an Image – One of the elements that contributes greatly to the success of your business is the experience that your clients and prospects have with you. A great deal of this experience can be found in the image that your business projects in its marketing. This image and how you present your Business, products, processes and services can be the key to delivering your core unique difference and making your business the obvious choice in your industry. Communicating the Complete Marketing Package
Session 3 – Duct Tape Marketing Catalyst
Day 15-22 we will deliver: A Marketing Kit That Speaks to Each Prospect – Developing Marketing Materials that Educate Marketing Story – Make Meaning By Telling Your Story Case Studies & Testimonials – Demonstrating Results. Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. The inexpensive and flexible marketing kit allows you to personalize your communications and speak to each prospect individually. - includes case studies.
1-on-1 Coaching Session
During The Month we will also have your 1-on-1 Coaching Session – Review Homework from Duct Tape Marketing Catalyst Sessions. Discuss additional priorities.
Unlimited Email Support
All month long you receive our Unlimited Email Support.
Small Business Advertising & Selling System
Session 4 – Duct Tape Marketing Catalyst
Day 1-7 we will deliver: Remodeling & Home Improvement Advertising – Productive advertising campaigns. Public Relations – Earned Media Attention
Session 5 – Duct Tape Marketing Catalyst
Day 15-22 we will deliver: Expert Status & Selling System – Turn Prospects to Clients and Clients to Partners
1-on-1 Coaching Session
During The Month we will deliver your 1-on-1 Coaching Session – Review Homework from Duct Tape Marketing Catalyst Sessions. Discuss additional priorities.
Unlimited Email Support
All month long you receive our Unlimited Email Support.
Referral Marketing & Harness The Internet
Session 6 – Duct Tape Marketing Catalyst
Day 1-7 we will deliver: Referral Marketing – Building a systematic Referral Marketing Machine
Session 7 – Duct Tape Marketing Catalyst
Day 15-22 we will deliver: Website Guide – Building a Web Presence-Blog, Web Strategy,Social Media Content,Newsletters,Low cost very effective SEO, Search Engine Marketing & more...... – Generating leads and Clients from the Internet Blogging for Business – How to Use a Blog as a Marketing tool
1-on-1 Coaching Session
During The Month we will deliver your 1-on-1 Coaching Session – Review Homework from Duct Tape Marketing Catalyst Sessions. Discuss additional priorities.
Unlimited Email Support
All month long you receive our Unlimited Email Support.
Live By The Calendar
Session 8 – Duct Tape Marketing Catalyst
Catalyst Review & Checklist – Extended Meeting - 1-on-1 Meeting to review Previous Catalyst Classes and go through checklist of what has been completed, what’s in-progress and what still needs to be implemented. Discussing your marketing plan, Business plan, Pro-Froma & financials. Using the Calendar and implementing strategy
1-on-1 Coaching Session
During The Month we will deliver your 1-on-1 Coaching Session – Review Homework from Duct Tape Marketing Catalyst Sessions. Discuss additional priorities.
Unlimited Email Support
All month long you receive our Unlimited Email Support.
Time Management
Building a Business that Runs Itself
Financials & Business ProForma - 1-on-1 Meeting to Discuss strategy for the necessary elements, to create an accurate Financial Statement, refine your Marketing plan, Business plan, Pro-Froma that work in conjunction with your businesses Financials. Now that we have a marketing system, it is time to develop the business systems. We will prepare your business road map & get organized for our MasterBuilder Peer groups or for continued progress on your own. Also, Catalyst Review & Progress coaching. Review what’s in-progress and what still needs to be implemented. – Extended Meeting
1-on-1 Coaching Session
During The Month we will deliver your 1-on-1 Coaching Session – Review Homework from Duct Tape Marketing Catalyst Sessions. Discuss additional priorities.
Unlimited Email Support
All month long you receive our Unlimited Email Support.
MONTH 6 & BEYOND:
Once you have completed the Marketing Catalyst Program, we have several “Next Steps” that we will consider.
The 1-on-1 Monthly Coaching Session will continue. As well as the Unlimited Email Support
Additional “Next Steps” may include:
- Participation in MasterBuilder - Roundtable Groups
- More in-depth coaching on your Sales Process.
- In depth strategy to implement using your Marketing plan
- Marketing and/or Sales Training for your Staff.
- How to build a Sales team & commission structure
- Coaching on Internal Systems – Customer Relationship Management (CRM),billing, estimating,etc.
- Open Book Management & using the financial statement to build a goal orientated team
- Coaching on Job Costing, Focus on Profitability and Financial statements.
Now, Here's The Next Step...
Let's get in touch and talk about your Remodeling business.
Give us a call or send us an email and we'll walk you through our screening process and tell you more about How We Work so that you can decide if it makes sense to be our newest Member!
