Operating a successful Remodeling & Home Improvement business relies on doing a lot of little things properly. In order to establish a consistent and repeatable success there is a need for a design. The design for a successful business is having the proper processes and systems in place.

Just like when you are working on a project, there are certain steps that need to be followed. When a Kitchen is being remodeled, the cabinets won’t be installed before the design is finalized. I am sure that if a client needs to be invoiced, there is a certain process you will follow. The actual construction process has certain steps that have to be followed and perfected to ensure a consistent and repeatable success. The same applies for effective Marketing.

Thats right, marketing is a system. …not an event. Most business owners fall prey to the “marketing idea of the week” and never seem to produce any significant marketing results with this chaotic approach to the most important facet of their business.Don’t spend another dime on wasted advertising until you develop and implement a strategy and a consistent approach to your marketing efforts.

Remodel Buddy has two experienced marketing coaches that implement Duct Tape Marketing Principles. Duct Tape Marketing® is the first small business marketing program that treats marketing as an integrated system. At the core of the system is a series of steps and strategies, in various stages, that any business, regardless of size, can use to finally produce stunning returns from a consistent marketing effort. That’s why Duct Tape Marketing has been called the World’s Most Practical Small Business Marketing. Duct Tape, because it sticky. Every tool box needs Duct Tape. Remodel Buddy uses Duct Tape Marketing to focus results 100% on the remodeling industry.

Here is an example of the marketing process. This is a simplified version of how a hourglass would look.

As you can see the natural progression of the flow – know, like, trust… (flows to the right), the information to move the process forward is provided below each step. If you can identify your current process, current customers, many Remodeling and Home improvement companies will find big gaps in their processes of getting someone, who has a need, to know, like and trust you.

But, when you have an effective marketing system in place the process expands from – getting someone, who has a need, to know, like, trust you, to having someone try you, buy from you and refer you. This will benefit into a consistent and repeatable success- a System.

One purpose of the hourglass is to provide clarity to your customers & clients in your marketing process. This gives you the ability to walk a prospect through the process, understanding where they are at in the process. The secret to this is that you really forces you to layout your marketing process and is really the beginning of development of your marketing system that is effective in every area. It is a system that is about understanding and doing all the little things properly and better than everyone else