Who is an Expert?

Who is an Expert?

How many blogs and articles have I read from “so called experts” in marketing. Too many! There are books out there that are a dime a dozen. There are people that I talk to that say” this works for me and gets profitable leads.” Well, first of all, How do I know that they even have a profitable business?

Blindly following who? Many ideas I hear are just for an occasional attempt to get leads, the old,” marketing event of the week “ type tactics. I even hear people that claim to know niche marketing, but have they ever had to” live and die” from their own ideas and efforts by running a successful business with those same ideas. Do you follow a pretender, contender or a proven leader? Your business depends on you! Your decisions pave the road towards…..where? Throwing words around is fine. Creating perception is one of the things that marketers do. But realize the words eventually become meaningless.

What is Marketing anyway?

Marketing is not about the text book definition that Webster dictionary gives you. Don’t bother reading that, because it will only confuse you after the fourth or fifth meaning. Marketing to me is getting someone who has a need to Know, Like and Trust you! Simple! Marketing is not an event, marketing is not just buying advertising and no marketing is not about driving around with a sign.

Don’t make it more difficult than it needs to be. Marketing is not an event, but it is a system. Marketing is about earning someone who has a need to know, like and Trust you. Marketing when done properly influences peoples decisions. Marketing is everyones job in your business from office staff, employees, and sales people. Everyones job.

Marketing makes you remarkable and not forgettable. Marketing is a consistent effort that needs strategy before tactics, and needs to educate people about your business, services, products, and people. Marketing is a system. Marketing isn’t found in a text book and certainly isn’t found from a book reading teacher. Successful marketing has to be action and not words. There isn’t just a magic idea that creates leads. And really the idea of marketing isn’t to JUST create leads. The IDEA that if you try this advertising piece and get leads is really the WRONG idea. What happens after that advertising piece? DO you run another? What happens next year when the price goes UP? Do the results go UP too? NO, they don’t!

POINT BLANK!

Marketing attracts the right customers, Marketing influences peoples decisions and marketing is a body of work that brings consistent results because you have a consistent system that won’t fade away because it is about doing so many little things properly it is the essence of your business. THAT is marketing!