A great tool, as we know, is the internet and our website. As professional contractors it is easy to get caught up in the daily business and operations and easily neglect your marketing strategy or marketing plan. In this day and age, it is more important than ever to be in front of  YOUR customers, in front of your ideal clients. Think about it for a  minute… if homeowners are being more selective, it is even more important for them to know, like and trust you, before they will choose or buy from you. Here is a poll from NARI’s home page that I found. Only 331 people voted, but it is a good indicator of what is important for homeowners when hiring a contractor. 52% of the people that voted, find references most important. 52%! Honestly, I think it is even higher than that. But the bottom line for remodeling professionals, it is more important than ever to market yourself in a way that people get to know, like and trust you. Again, in this new era when someone mentions a company’s name for a product, people search for information on the internet. When talking with friends about a vacation spot, the chances are the vacation spot will be typed in the search engines for more info. Well, homeowners may hear about you as a reference, may see your job sign too, but they more than likely will still want to ” look you up online.” When they look you up online, what will they find? This is the perfect opportunity to earn that know, like and trust with a potential client. We talk about this quite a bit with our members, because it is a normal part of the buying cycle and one ignored too much. Customers want to know more about you in their own environment. When you can position yourself in your industry as an expert, clients will seek you. It used to be good just to have a website. The problem is that if you have a website that isn’t content optimized, your website could be like a house in the middle of the woods without windows, doors or a mailbox – no one knows it exists but you and it isn’t that fun to visit – Opportunity lost. So in the coming couple weeks, we’ll be adding blog posts that talk about how to use your website as a marketing tool that is content optimized and will position yourself within your industry as the expert. On the image below, you’ll see several of the areas we will discuss:

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