Many time when I talk to construction business owners, they are struggling to think of new topic to write about in their blog. A blog, when used properly, can be a great way to interact with your potential clients, strategic partners and existing clients. What a great way to promote your business.

I thought it may be a good idea to write some ideas of ways to use your blog and promote writing.

1. Interview customers and have them do a guest blog about their project
2. Talk with your strategic partners about product trends, designs and useful ideas for homeowners
3. Testimonial and pictures before, during, and after the projects. Try to create a storyboard that details the event.
4. Talk about your companies process and how it benefits the clients. Why not help your potential client understand the unique way your experience is beneficial to them.
5. Share your employees and tradesmen’s unique skills, service and dedication to your clients by blogging about it with your community.

Having testimonials on your Blog and then writing articles/stories about each customer is useful and good reading for potential customers.

Want to upload some testimonials yourself? Here’s how.

Using  Audio Acrobat is a good site for recording audio and producing a html code for uploading it to your website. If you have an account with Audio Acrobat a testimonial line can be set up and a unique URL to your testimonial line will be established. This URL can then be used to send out in a newsletter informing your clients with instructions on how to record a testimonial for your business.

Also, SKYPE has a call record option and that too can be saved to your desktop and converted to a html code to upload using various free tools http://www.ehow.com/how_4464333_embed-audio-html.html

Would you like to ensure that when you’re blogging, you are utilizing the best practices for Search Engine Optimization?

Here is a good link for SEO tips when blogging.
http://labs.wordtracker.com/seo-blogger/

Want more hits to your website? Use your blog as educational material to attract your ideal customer and be creative. Here is a link to content optimization ideas for your website. Good reading- http://www.remodelbuddy.com/content-optimization

Also, try using testimonials for your marketing kit- have one to give to potential clients. Do you ever mail a DVD or CD with info on your business before your appt, hand it to them during or leave/send one after? Why not, it works…….I have proof:)


Here is some info on marketing kits. http://www.remodeling.hw.net/blogs/postdetails.aspx?BlogId=timnagle&PostId=90623

Do you have any ideas that you have used for your blog you would like to mention? Let us know, leave a comment.