What better way to be profitable than to have clients seek you out that are your Ideal clients, right. My question to you is, what are you doing to separate yourself from your competitors?

I have been talking with hundreds of remodelers in Dc, Maryland & Virginia that are tired of running bids, and being asked to compete on price. There isn’t anything more frustrating than running all over God’s green earth giving bids. There are numerous problems with this scenario too. If you are investing time in going from one appointment to another that never turns out  to become a client, how do you find time to handle the other parts of your business?

I have never encouraged anyone to use the word bid. I wouldn’t even bid farewell. You get my point hopefully. My first question would be, what is your process for qualifying someone? My second questions is what makes you unique, so that you can separate your company from another? If you can’t separate yourself from your competition, your customers will. Know how they will? By price. The third question is, What are you doing to educate your customers before they even contact you or before you meet them? Another thought, what is our sales process before, during and after the initial meeting and after the project too?

Duct Tape Marketing is about” getting someone who has a need, to Know you, Like you and Trust you!”- John Jantsch, author of Duct Tape Marketing.

When you can market your business effectively and properly you can  focus on your ideal client and attract your ideal client. Marketing isn’t about spending money, thats advertising. Marketing is getting people to Know, Like and Trust you.

As you can see the natural progression of the flow – know, like, trust… (flows to the right), the information to move the process forward is provided below each step. If you can identify your current process, current customers, many Remodeling and Home improvement companies will find big gaps in their processes of getting someone, who has a need, to know, like and trust you.

But, when you have an effective marketing system in place the process expands from – getting someone, who has a need, to know, like, trust you, to having someone try you, buy from you and refer you. This will benefit into a consistent and repeatable success- a System. There are many detailed steps we take in every aspect of this cycle that leads to greater success and profitability. Imagine, less time running leads that aren’t with your ideal customer and more quality time with your ideal client. When you build value from earning your ideal customers Know, Like and Trust, you will be making a more profitable return.

One purpose the cycle is to provide clarity to your customers & clients in your marketing process. This gives you the ability to walk a prospect through the process, understanding where they are at in the process. The secret to this is that you really forces you to layout your marketing process and is really the beginning of development of your marketing system that is effective in every area. It is a system that is about understanding and doing all the little things properly and better than everyone else. For more on the Process, please read this article too. It is very valuable.